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Writer's picturePrajwal KR

How to pick a topic for a blog

Writing isn’t always easy and often picking a topic to write on seems like a hard nut to crack. Most writers stick to writing on an area they are very familiar with but eventually empty the hat and struggle to find newer topics to write about.

Don’t worry here are proven pro-tips that can help you pick the right topic to blog on.





Mind maps

One of the tools I commonly use when I find myself in confusing pits is mind mapping, start with topics you are familiar with and then add topics that seem relevant to those topics. This process should eventually help you discover topics that aren’t too far from your topics of interest and yet arrive at a new topic.


Target audience

The "greatest potential blogging subjects" are those that are most relevant to your target audience.

Defining your target audience is one of the most effective methods to learn about them. If you're just starting out as a company, you have complete control over who you want to contact and how you want to reach them. One of the greatest methods to get to know your target audience for established firms is to just chat with them. Try to get inside your users' heads and figure out what makes them tick, whether through online surveys or phone chats.


Find what’s trending

Get your fingers busy scrolling over your social media and figure out what is trending, hot and buzzing topics usual get a lot of reads and stay in the spotlight. There are numerous apps out there that could help you find trending keywords and topics; some apps even show how hot the topic is currently with stats and figures.


Steal some ideas

If you want to come up with fantastic subjects, look at the blogs that are currently doing it and steal them. Make a list of your favourite blogs. They might be related to your specialty or entirely unrelated to it. Take notes on the titles of their articles and reuse them for your audience.


Things to keep in mind

· It is critical to conduct research before writing.

· Don't choose a topic merely because others have made money writing about it.

· Your blog should not cover a wide range of topics; it must have a focus.

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